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Many people start a coffee shop thinking that it will be an easy-to-manage lifestyle-driven business. It surely CAN become that, if you know what you are doing. But just having a cool name and offering cheap breakfast combo options is not enough to stand out. So the biggest challenge is to make your cafe successful.
Well, when it comes to making your coffee shop a successful business, the tried and tested recipe is the following: make sure you have a great location. And if you don’t, study how you can overcome specific challenges of the area where you are located. Then, make sure you are offering high-quality products. See if your brand is in place. And lastly, be flexible and open to learning.
Throughout more than 10 years operating in the coffee industry, we have learned some strategies from very successful coffee shop owners and also tested others in our own coffee shops which made them a success as well. So we have put together a quick guide with tips to turn your coffee shop into a successful business.
What will make your cafe successful?
If you are not sure where to start, there are four main points that, if you can master, will for sure help you move forward in the journey of making your cafe successful:
a great Location
At this point, we might sound like a broken record. We have said this in so many of our previous posts: location is key when opening any business, but especially a coffee shop.
We have one dedicated post just to that theme, so if you are interested, you can check it out by clicking here.
But the main takeaway here is: it requires so much more work to build up a business in a poor location that it is rarely worth it. Finding a location with a good volume of walking traffic, parking and that is not entirely seasonal is key.
With the great offer that we find in the coffee industry, customers these days really know between good and bad produce. Even more, if it is something they consume every day, such as brekkie and coffee. Also, people are willing to pay a fair price for high-quality products, so no need to worry about that. Focusing on quality should be the baseline for a successful coffee shop.
USe Branding to make your cafe successful
Nowadays, coffee shop owners are fighting in a highly competitive business scene. At a good location, especially if in a busy city center, it is very likely that a cafe will have competitors in the very same street. A unique brand strategy can be just the way to stand out from the crowd!
Create an experience-based branding: don’t focus only on the name and logo of your business. Try to create an atmosphere, an environment that people can recognize as being your brand. Friendly service, chill ambiance, cool music, colourful paintings on the wall, plants everywhere… make it your own.
Be Flexible and Learn
Unless you’ve already set up a few different cafe businesses, chances are that you’ll be going out into the unknown. This means that you will make mistakes – it’s part of doing anything new. If you do make any mistakes, the best course of action is to admit and rectify them quickly. You’re only human, but if you are willing to learn from these mistakes, you will become a better coffee shop owner!